Deutsche Rück maps out the future of life insurance

A look back at!® day

Düsseldorf, 26 Juny 2018 – Deutsche Rückversicherung AG, jointly with startup incubator STARTPLATZ and its partners ECODYNAMICS and Protostart, held a!® day on 6 June 2018. Under the motto “Disrupt.Life Insurance!”, start-ups, people interested in founding a business, and students had the opportunity to engage with one of the main sectors of the insurance industry during the event, which took place over one day as part of InsurTech Week in Cologne. The winning team now has the chance to develop its “CashBackLife” concept within the framework of a three-month accelerator programme.

The 50 or so participants in!® day applied their ideas to those areas where they believe established insurers face challenges. “The focus was on changing customer needs and the expectations of Generations Y and Z – the digital natives,” says Michael Rohde, a member of Deutsche Rück’s Board of Management with responsibility for life reinsurance. Participants competed in teams to develop their disruptive concepts. They received help from ECODYNAMICS expert Hamidreza Hosseini and specialists from Protostart, who design and support constructive, crowd-based methods and processes with STARTPLATZ.

The winning team, consisting of Dietmar Gerke, Christian Katzmarczyk, Christoph Krahforst, Sonja Lemmer, Jason Lindecker, Markus Stiegl and Christoph Winkelhage, impressed the jury with their idea of linking products to existing reward programmes. “CashBackLife” would allow customers to use collected reward points to reduce their monthly insurance premiums. “The winning team showed ways of making premium payment more flexible. We were particularly impressed by the professional presentation of a goal-oriented customer journey, which is more important for insurers today than ever before,” said Jamil Meier, Deutsche Rück representative and member of the jury, praising the concept.

Second place went to the idea of a “Selfie-Ident” process – a quicker and much cheaper way of identifying customers in life insurance compared to existing methods. On the day itself, the team impressed the jury by adding a further element to the existing process, namely risk assessment using biometric products. Third place went to “LifeStyleSchutz”, a system whereby premiums for occupational disability insurance are individually recalculated every year, based on the customer’s eating habits or sporting activities.
The winning team now has the chance to develop its ideas further as part of a three-month accelerator programme at STARTPLATZ with mentoring from Deutsche Rück. ECODYNAMICS and Protostart will offer free advice and workshops for the winning teams.


Operating in Cologne since 2012 and Düsseldorf since 2015, STARTPLATZ offers more than just coworking: it is a startup incubator as well as an accelerator and meeting point for the startup community in the Rhineland area. It was founded by the directors of “Familie Gräf Holding GmbH”,
Dr Lorenz Gräf and Matthias Gräf. Over an area of around 4,500 square metres in Cologne's Mediapark and approximately 2,700 square metres in the Düsseldorf Medienhafen, STARTPLATZ offers coworking spaces, team offices and meeting and conference rooms which regularly host events, conferences, workshops and pitches. Here, over 250 startups are already working on their business ideas, over 100 million euros have been invested in them and more than 135 teams have received founders’ grants. Together with its partners, STARTPLATZ offers large companies and SMEs solutions from the world of startups to implement and drive forward digitalisation and innovative processes.

ECODYNAMICS helps companies manage changes in digital markets and ecosystems and operate successfully and proactively in those markets. It designs and implements platform economy business models,, Rapid Design and digitalisation projects, while its digital business models are focused on market entry, traction and growth measures.

About Protostart
Protostart promotes cultural change in organisations through workshops, innovation sprints, project support and methodology training. Its experts develop innovative solutions, strategies and products and show the way to an agile and collaborative mindset. They work with a variety of methods such as Design Thinking, Lean Startup®, Radical Collaboration® and Lego Serious Play®.

Andreas Meinhardt

is spokesman of Deutsche Rück and head of our Communications Department

Hansaallee 177
40549 Düsseldorf
Phone: +49 211 4554-123

Jan Stepic

is press officer in our Communications Department

Hansaallee 177
40549 Düsseldorf
Phone: +49 211 4554-334