Deutsche Rück to address biometric products

during!® day

Düsseldorf, 26 March 2018 – Deutsche Rückversicherung AG is probing the ideas and expectations of the digital generation. The Düsseldorf-based reinsurer, jointly with startup incubator STARTPLATZ and its partners ECODYNAMICS and Protostart, will be holding a!® day on 6 June 2018. Startup founders, students and innovators will examine and rethink the concept of cover for biometric risks.

Under the motto “Disrupt.Life Insurance!”, startups, people interested in founding a business and students will have the opportunity to engage with one of the main sectors of the insurance industry during the event, which will take place over one day with professional coaching as part of InsurTech Week from 4 to 9 June in Cologne. Participants will get help from ECODYNAMICS expert Hamidreza Hosseini and specialists from Protostart, who design and support constructive, crowd-based methods and processes with STARTPLATZ.

The ideas of participants at the!® day will be applied to those areas where they believe established insurers face challenges. They will examine changing customer needs and the expectations of Generations Y and Z – Digital Natives or Millennials – and identify potential weaknesses of traditional products. In this way, existing concepts can be analysed selectively and looked at from a new perspective, modified, reshaped or even replaced by new concepts. Participants will work competitively in teams. The winning team will have the chance to develop its ideas further as part of a three-month accelerator programme at STARTPLATZ with mentoring from Deutsche Rück. ECODYNAMICS and Protostart will offer the winning teams free advice and workshops.

“We want to learn from the customer’s perspective where the weaknesses of current solutions for biometric risks lie and how offers can better meet customer expectations,” says Frank Schoenen, jury member and head of Life/Health Product Management at Deutsche Rück. “Open and honest feedback will therefore not only be permitted but also actively encouraged at our! event.”

To learn more about Deutsche Rück’s!® day, STARTPLATZ, ECODYNAMICS and Protostart, visit

Operating in Cologne since 2012 and Düsseldorf since 2015, STARTPLATZ offers more than just coworking: it is a startup incubator as well as an accelerator and meeting point for the startup community in the Rhineland area. It was founded by the directors of “Familie Gräf Holding GmbH”,
Dr Lorenz Gräf and Matthias Gräf. Over an area of around 4,500 square metres in Cologne's Mediapark and approximately 2,700 square metres in the Düsseldorf Medienhafen, STARTPLATZ offers coworking spaces, team offices and meeting and conference rooms which regularly host events, conferences, workshops and pitches. Here, over 250 startups are already working on their business ideas, over 100 million euros have been invested in them and more than 135 teams have received founders’ grants. Together with its partners, STARTPLATZ offers large companies and SMEs solutions from the world of startups to implement and drive forward digitalisation and innovative processes.

ECODYNAMICS helps companies manage changes in digital markets and ecosystems and operate successfully and proactively in those markets. It designs and implements platform economy business models,, Rapid Design and digitalisation projects, while its digital business models are focused on market entry, traction and growth measures.

About Protostart
Protostart promotes cultural change in organisations through workshops, innovation sprints, project support and methodology training. Its experts develop innovative solutions, strategies and products and show the way to an agile and collaborative mindset. They work with a variety of methods such as Design Thinking, Lean Startup®, Radical Collaboration® and Lego Serious Play®.

Andreas Meinhardt

is spokesman of Deutsche Rück and head of our Communications Department

Hansaallee 177
40549 Düsseldorf
Phone: +49 211 4554-123

Jan Stepic

is press officer in our Communications Department

Hansaallee 177
40549 Düsseldorf
Phone: +49 211 4554-334